Director, Digital Marketing & Events
Company: Disability Solutions
Location: Boston
Posted on: October 13, 2024
Job Description:
About the Job
The Director, Digital Marketing & Events is responsible for the
development, execution and measurement of the FMI Clinical
organization's digital marketing and events.--
As an experienced digital marketer, this individual will have
ownership over all of FMI's clinical digital marketing, leading
development and execution of a holistic digital marketing plan that
drives engagement with key target audiences, including providers,
payers, and patients, in alignment with FMI's clinical marketing
strategy. This individual will partner closely with the VP of
Marketing, Sr. Director of Marketing Strategy & Insights, and Sr.
Director Downstream Marketing to define strategy, vision, and
roadmap for digital channels to ensure FMI is maximizing these
channels to drive and amplify key marketing messaging/content and
marketing campaigns.--
In addition, with cross-functional input, this individual will lead
development and maintenance of FMI's clinical events calendar,
including all national and regional conferences and potentially
deliver operational support on key FMI internal events (e.g.,
Annual Sales Meeting). This position has ownership over planning
and operationalizing all aspects of conferences, pre through post
event.--
The Director, Digital Marketing & Events will continuously analyze
and cross-functionally share metrics on the impact of digital
marketing and events and implement data-driven improvements, based
upon these analyses, to increase FMI's overall share of voice and
business impact in the clinical market.
Lastly, the Director, Digital Marketing & Events will deliver
additional marketing operations support on an as-needed basis, such
as managing the relationship with FMI's order fulfillment vendor
partner and day-to-day management over FMI's digital platform that
houses all FMI marketing material for FMI field team use.--
Key Responsibilities
- Partner with the VP of Marketing, Sr. Director of Marketing
Strategy & Insights, and Sr. Director Downstream Marketing to
develop and execute a holistic digital marketing plan that drives
engagement with key target audiences, including providers, payers,
and patients, in alignment with FMI's clinical marketing
strategy.
- Recommend and implement ways to increase traffic, open rates,
engagement, signups, and new leads.
- Maintain ownership and lead daily management of all FMI digital
marketing channels, including FMI's websites, search engine
optimization, paid search, paid social, email, and digital
advertising.
- Lead and maintain relationship with FMI's digital marketing
agencies; integrate with additional marketing agencies to optimize
the marketing budget and achieve business objectives.
- Maintain ownership and day-to-day management of all digital
marketing platforms and manage web properties
- Measure and report on the performance (vs. pre-set goals) and
business impact of digital marketing and conferences; formulate and
routinely communicate insights that help inform data-driven
adjustments to marketing strategies and tactics.
- Continue to develop necessary infrastructure for digital
marketing and conferences, and associated analytics
capabilities.--
- Collaborate closely with the Technology and the Sales Operation
teams to optimize use of FMI's Customer Relationship Management
(CRM) system for digital marketing and conference execution and
measurement.
- Work closely with Marketing Leadership on website re-design,
liaising with relevant stakeholders to ensure optimal user
experience.
- Coordinate with marketing team members to ensure active
promotions and campaigns are represented across digital marketing
channels and conferences.
- Deliver additional marketing operations support on an as-needed
basis, including management of FMI's order fulfillment vendor
partner and ownership and day-to-day management of FMI's digital
platform that houses all FMI marketing material for field team
use.--
- Support other team members as needed, troubleshooting issues,
advising on digital capabilities, and researching new
technologies.
- Other duties as assigned.
Qualifications:
Basic Qualifications:
- 10+ years of experience in Advertising, Marketing, Public
Relations or Communications or equivalent professional
experience
- 7+ years of experience executing marketing strategies and
tactics
- 5+ years of digital marketing experience, including marketing
automation, in a professional setting
- 5+ years of People Management experience
- Experience working in a regulated setting and handling data in
accordance with HIPAA
Preferred Qualifications:
- Bachelor's degree
- Extensive management experience in the digital marketing
space
- Extensive knowledge of current and emerging digital marketing
channels and platforms
- Ability to oversee complex projects and drive flawless
execution
- Extensive experience managing communications in sensitive and
urgent situations
- Experience managing third-party vendors and agency
partners
- Track record of leadership in driving a patient-centered
mission
- Ability to succeed in a fast-paced environment with multiple,
competing priorities
- Strong leadership and interpersonal skills with proven ability
to be a collaborative partner
- Excellent organizational skills with a detail-oriented
approach
- Understanding of HIPAA and importance of privacy of patient
data
- Commitment to reflect FMI's values: Patients, Passion,
Innovation, and Collaboration
#LI-Onsite
Keywords: Disability Solutions, Chelsea , Director, Digital Marketing & Events, Executive , Boston, Massachusetts
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